Russ Yershon
Author, Betting enthusiast

September 28, 2023

Russ Yershon has been in Sports betting for over 15 years and content writing is one of his specialities. Managing blog content for a number of betting brands, Russ has excellent knowledge and understanding to produce engaging pieces of content.

Fitzdares info & Score



Customer Support


Bottom Line


Fitzdares offers a competitive offering for sportsbook customers in the UK with a nice app and many ongoing and clever promotions.


Sign Up offer
Ongoing Promotions
Betting Markets and bet types
Betting Odds
Betting Features
Mobile App
Customer Support
Deposit/Withdrawal Options

Our Verdict:

Fitzdares aims to separate itself from others, by the quirky nature of its overall look and feel. Customer service is a strong asset for the brand as are the markets and bet types which are in depth and what customers would want to see. Fitzdares app offers good usability with comfortable navigation and bet placement.

Our view is that Fitzdares wouldn’t be the first sportsbook we would turn to if we were looking at a top 3 recommended bookie to use, however it does have some nice features which can and will appeal to its target market. The strengths are the ongoing promotions are excellent, the odds are very good as are the depth of football markets available. Horse Racing markets are also strong, plus bet & watch is a good offering too. Deposit and withdrawal are efficient as is the excellent customer service. A couple of negatives are the streaming of other sports, offering other deposit methods in line with other sportsbooks, plus the quality and usability of the App as navigation isn’t as strong as others in the UK.


Known as ‘The Finest Bookmaker’, Fitzdares are a brand going places. They have a unique background and pride themselves on a unique service, where every bet counts. Fitzdares was founded by Balthazar Fabricius in 2005 with a view to putting the customer first and giving superior customer service to its customers. He started with a traditional private telephone service and became the first bookmaker to introduce text betting.

Balthazar Fabricius then acquired Sunderlands in 2016, and inherited a betting company with over a hundred years of heritage and bookmaking experience. The personal service has continued with the Fitzdares brand through all of its customer touch points. More recently Fitzdares has adapted to the digital age with it’s mobile App which is available on the app store and on google play. The fitzdares odds provider is FSB.

Sign Up offer

The Fitzdares primary sign up offer is 50% back as a free bet up to £50 on first day losses plus 10 free spins. The Maximum bonus amount is £50 and the minimum deposit is £10 and the bonus is valid for 7 days only The qualifying bet must be placed at odds of Evens (2.0) or greater which is standard odds value. The new customer registering with Fitzdares can receive 50% back on first day losses up to £50 plus get 10 free spins on Real King, credited within 24 hours.

The main terms and conditions are that the initial qualifying bet has to be at odds of Evens (2.0). This needs to be placed in order to qualify for the bonus.

Notable terms and conditions

  • Open account at Fitzdares
  • Deposit between £10 and £100
  • Place bet on Sports at odds of Evens (2.0) or greater
  • Bet must be placed on the same day as account opening.
  • Within 24 hours of settling of first bet, the bonus will be added
  • The bonus added is 50% of the first bet, so £10 will get a £5 bonus, £50 bet will be a £25 bonus and £100 bet will earn a £50 bonus.

It’s a different type of sign up offer that Fitzdares have as their acquisition offer and given it’s not as simple as competitors. We believe Fitzdares has a competitive sign up offer, but given it’s not a simple Bet / Get offer and your bonus is awarded once your initial bet is settled, other competitor sign up offers would be preferred.

Registering an account

Here are the easy steps you need to take to get started.

    • Click the Join button and then you will be presented with this screen
    • As shown below, complete all the fields and then complete the marketing communications you would like to receive from Fitzdares
      Fitzdares registration page
    • After completing sign up, you can then look to make your first deposit.
    • Complete the fields below as shown including your full address.
      Fitzdares payment methods page
    • To complete your first deposit with Fitzdares, you should enter the amount you would like to deposit
    • Complete the card details shown below using Visa / Mastercard or Maestro
    • Please note you have to ticket the acknowledgement box of receipt of your address and the amount to deposit
      Fitzdares verify identity
  • As is the norm in the UK, you will need to verify your identity and this process is clear where you choose from the list and whether it’s your driving license, passport or utility bill, you will need to upload a copy for approval.
  • Approval should be with in 24 hours and then you’re set to go

Ongoing Promotions

Fitzdares offers many promotions for customers. A couple of these are common in the sporting betting industry and some are bespoke to Fitzdares and in line with the brand mission statement of being unique, so some of the promotions are specific to Fitzdares in relation to their brand partnerships, sponsorships and set of ambassadors.

Money Back if y our horse finished 2nd to a horse with odds of 20/1 or greater

A Fitzdares horse racing they offer is money back if the horse you back comes 2nd to a horse with odds of 20/1 or greater. So, as a customer, if you place your first bet on a race and back a horse with odds (for example at Evens) at £10, you will get £10 back in your account as a free bet if that horse is beaten by a horse that is priced at odds of 20/1.

Bet on Fulham FC to win and if they lead at half time, but don’t to onto win the game, get your stake back

In Football, Fitzdares have an offer in relation to their UK betting partnership with Fulham. The promotion is if you place a bet on Fulham to win up to £10 in stake and Fulham lead at half time, but don’t go onto win the game, then you will get your stake back as a free bet up to £10.

Money back if a Champions League match finishes 0-0

One more Fitzdares promotion run is money back if a Champions League match finishes 0-0. To qualify for this concession, if you bet either team on the pre-match, match result market and if the game finishes 0-0 after 90 minutes, you will get money back as a free bet, matched to your original stake up to £10 Pre-match win singles only count for this offer.

Currently Fitzdares have another 11 live promotions on their site, which can be seen here:

Betting Markets and bet types

Fitzdares, has many betting markets and bet types and in this section of the brand review, we look into depth at these focusing on the major sports of Football and Horse Racing, plus touch on Cricket and also in-play.

See below an analysis by Sport, Major Competitions covered and good features.

Sport Major Competitions Covered Good Features
Football Premier League, Champions League, Europa League, Euro Championships, World Cup, EFL Championship, League 1, League 2, National League, Serie A, La Liga, Ligue1 and many more
  • Excellent bet builder product
  • Over 200+ pre-match markets on all top matches
  • Bet Boosts on all top matches
  • Lots of topical football specials
  • Promotions including money back if your Champions League bet ends 0-0
  • Vast range of in-play markets
Tennis All Grand Slam Tournaments covered along with ATP, WTA, Challenger Tour Events as well as Davis Cup and ante-post betting on Grand Slam.
  • 10% money back on in-play losses each week
  • 20+ pre match markets on all top Tennis matches
  • 25+ in-play markets on all top Tennis matches
  • Plenty of ante-post well in advance of the next Grand Slam
Cricket Test matches including The Ashes, One day Internationals, T20 Internationals, Indian Premier League, The Hundred, T20 World Cup, County Championship.
  • Standard pre-event markets including match winner, top batsman, top bowler
  • In-play markets available including next man out, over / under team score by the batting side, plus many more.
Horse Racing All UK and Ireland daily races, Cheltenham Festival, Aintree Festival, US racing, French Racing, Dubai racing, Australian racing, South African racing.
  • Race card silks included in all face form coverage of races
  • Live streaming of UK & Irish Racing
  • Plenty of special markets including ‘betting without the favourite’
  • Extra places on selected races
  • Promotions include 25% on multiples, money back if horse beaten by a neck at selected meetings and money back if your horse is beaten by a horse priced 20/1 or more.


Fitzdares, like pretty much all UK sportsbooks, have over 200+pre-match markets on football. Some of these are broken down from a main market into submarkets (e.g Team to Win and over 1.5 goals, Team to win and over 2.5 goals etc). Fitzdares offers a very comprehensive offering on football pre-match and one which has to be respected and works well to drive their credibility in the number one turnover sport for them.

The main ones are listed in the table below:

  • Match Result
  • Over / Under goals
  • First team to score
  • Handicap Markets
  • Correct Score
  • Draw no bet
  • Goalscorer Markets
  • Over / Under corners
  • Half Time / Full Time
  • Total Team Goals
  • Match Result & BTTS
  • Double Chance

Horse Racing

Fitzdares has plenty of Horse Racing markets to choose from, albeit other Sportsbooks in the UK do have more. The main markets are shown here:

  • Race Winner
  • Each-Way betting
  • Betting without
  • Top 2 finish
  • Top 3 finish
  • SP Favorite Betting


Fitzdares has an average set of pre-match Cricket markets where some are shown below. These are the types of markets Fitzdares have for a typical T20 match.

  • Match Winner
  • Highest opening partnership
  • Most Match Sixes
  • Over / under Match Sixes
  • Top Team Runscorer
  • Head to Head Markets

Fitzdares Fantasy

Fitzdares have their own Fantasy products and one of them is ‘Fantasy Golf’ which covers all the Major tournaments where you can win a share of £5000. To enter, you pick 5 players and earn points on their performance. From the points, you will be shown on the leaderboard and the more points generated from the rules, the more chance you have of landing the top prize.

Other fantasy products include ‘Single Game Survival’ and ‘Big5’ which are football related fantasy products.

Betting Features

Fitzdares has a good amount of in-play markets across the key sports such as football, tennis, cricket and rugby. They don’t have the vast number of markets as some of the top UK sportsbooks, however they do have enough which should work for the customers they have.

In-Play betting

Fitzdares offers a very competitive offering of in-play betting. Covering all the major sports, Fitzdares has its own in-play zone which showcases all the in-play sports. Clearly listed under each sport are the events and then all the markets. Football has the most in-play markets which are followed by Basketball and other sports such as Cricket. Fitzdares encourages in-play betting on tennis and offer a money back promotion of 10% of losses in-play per week.

More bookies with in-play feature

Bet Builder

Fitzdares offers a tactical bet builder feature which is most predominant on football. Ahead of the top matches, Fitzdares showcases bet builder suggestions as well as boosted odds.

Live Streaming

Fitzdares offers some live streaming on events including Tennis, although in comparison to other sportsbook it is limited.

Bet & Watch Horse Racing

Live all major Sportsbooks, Fitzdares offers the bet and watch service on UK Horse Racing.


Fitzdares offers pre-build accumulators, but a long list coupon enabling customers to place their accumulators each day.
This is mainly on football given the number of matches per day across all tournaments.

Mobile App

Fitzdares has a mobile app which is available on Apple and google play – IOS and Android. Here are the main features for Fitzdares mobile app:

Fitzdares Mobile App Feature Review
Pin & Face enabling Excellent security with pin and face enabling which can give the customer confidence every time they use the App
Bet & Watch Horse Racing Super coverage with all UK & Ireland horses available to watch on Fitzdares Mobile App
Chat Feature Excellent chat feature. Real time customer support available
Account Feature Long list of account feature tools to enable you to bet responsibly and review bets see all free bet promotions available
Casino Easily available Casino product to play all your favourite games.
Overall User Experience Simple and easy to use and navigate Mobile App gives customers a quick and easy way to place their bets on the top Sports including Football and Horse Racing

For more info on downloading betting apps, visit our mobile betting app page.

Customer Support

Fitzdares offers a customer support in line with other sportsbooks in the UK. This includes:

Fitzdares contact us


To email customer support email Available clearly within the support section and also on the App, you can reach Fitzdares support through this channel

Live Chat

You can easily click through to the live chat pop up and get a reply within 2 minutes from one of the Fitzdares customer support team. Within the Mobile App, your chat will be present here, even if you originated the chat on desktop


Fitzdares customer support can also be reached by calling 02078515407. A friendly person from the Fitzdares team will be on hand to guide you through any issue you have.

Deposit/Withdrawal Options

Fitzdars offers a simple deposit with Visa, Mastercard and Maestro available for customers.

Payment Method Minimum Deposit Deposit Time Minimum Withdrawal Withdrawal Time
Visa/Mastercard £10 Instant £10 1-3 working days
Visa Debit £10 Instant £10 1-3 working days
Visa Electron £10 Instant £10 1-3 working days
Apple Pay £10 Instant £10 1-3 working days
Maestro £10 Instant £10 1-3 working days

Fitzdares in the Media

Here is some news from authoritative sites about Fitzdares. UK trust pilot has given a review of Fitzdares which is reflective of the challenger brand it is.

Fitzdares Sport UK Betting Review


Fitzdares have a venue in London called The Fitzdares Club. This is a venue that customers can use for meetings and to watch live sport and use as a work space. In line with the ‘finest bookmaker’ slogan, The Fitzdares club is a very smart and sophisticated venue which epitomizes the brand giving that extra personal touch.

Yes, Fitzdares has a blog here: with many articles uploaded each week. In the tone of the Fitzdares brand, you will see previews to events and also topical articles written from the world of sport and betting. Every quarter Fitzdares produce ‘The Fitzdares Times’ which is a broadsheet paper copy of a selection of articles written by their team.