James Pacheco
Author, Betting enthusiast

November 14, 2023

James started working in the betting industry a few weeks before Roger Federer won his first-ever Grand Slam and a few months before Greece shocked Europe’s elite at Euro 2004.

Betfair info & Score



Customer Support


Bottom Line


With almost 25 years of experience under their belts as an online gambling company, Betfair certainly know what’s required to keep customers happy and engaged.


Sign Up offer
Ongoing Promotions
Betting Markets and bet types
Betting Odds
Betting Features
Mobile App
Customer Support
Deposit/Withdrawal Options

Our Verdict:

Their Sportsbook has everything you’d want. That includes betting on 30+ sports at any given time, competitive Betfair betting odds, a site that’s pleasant on the eye, a decent welcome offer, Best Odds Guaranteed on both horseracing and greyhounds, ongoing Odds Boosts and more free bets than usual for their more loyal customers.

Across all sports, there’s a wide and imaginative variety of markets and their impressive in-play product and live streaming service adds to the excitement.

Then of course, there’s the Exchange. It won’t be for everyone and is a bit harder to get you head around than fixed odds betting, but price-sensitive customers and those who like to trade rather than bet have an extra product they can use without having to open a separate account.

If you’re looking for just the one site that ticks all your sports betting needs, this could be the one for you.

Betfair Strengths

  • Bet on the Exchange and Sportsbook using the same account.
  • Endless sports and betting markets with extremely competitive odds.
  • Best Odds Guaranteed on greyhounds as well as horseracing.
  • Strong football product covering lots of leagues, stats-based markets and with plenty of Odds Boosts.
  • Modern, clean, easy-to-use website.

Betfair Weaknesses

  • VISA and Mastercard withdrawals take longer than at competitors.
  • Big £40 free Bet Builder (Welcome offer) needs to be used all in one go rather than split into several smaller bets.

Why Betfair?

Betfair shook up the world of online gambling when it launched back in 2000 as one of the world’s first two betting exchanges. (read more about betting exchanges)

The business model of peer-to-peer betting was extremely successful and well-received and offered far greater value to punters who could get much better odds, and lay as well as back, when using it.

To add to the Exchange’s success, Betfair launched a fixed odds Sportsbook in 2010 to give customers the option to use the Exchange and Sportsbook on the same site under the same account.

Other Betfair products include casino, poker, Exchange games and Bingo.

In 2015 Betfair merged with Paddy Power to become Pady Power Betfair PLC, later renamed Flutter Entertainment. When they went on to acquire Poker Stars, Fan Duel, Sky Bet and Sportsbet, they became the biggest betting business in the world.

Betfair employs almost 2000 staff worldwide and has offices in the UK, Australia, Malta, Italy and Portugal.

Betfair Sign Up offer

Let’s get this Betfair review underway by looking at the Betfair sign-up offer.

The sign-up offer

Given the increasing popularity of Bet Builders and the growing desire of betting sites for customers to embrace them, perhaps it’s no surprise that Betfair’s welcome offer is based around exactly that: Bet Builders.

You’ll need to deposit at least £10 and place a Bet Builder for that value at odds of at least evens (2.0) in order to claim the offer.

So, what do you get? You’re looking at a Bet Builder worth a whopping £40, plus 10 free spins for £0.10 a spin.

Betfair Notable Terms and Conditions

  • The free Bet Builder and free spins are awarded as soon as the qualifying bet has been settled.
  • The Bet Builder free bet and free spins are valid for 30 days after being awarded.
  • Only winnings from the free bet are awarded to the customer, not the stake itself.
  • You’ll need to complete your phone verification (see below) in order to take part in the promotion.

How to claim your welcome bonus on Betfair

  • Register a new account using promo code VAL225.
  • Verify the phone number provided when opening your account via SMS.
  • Make sure that your deposit of at least £10 is done with a debit card and not Apple Pay.
  • Place a Bet Builder for at least £10 at minimum odds of 2.0.
  • Use your free Bet Builder and free spins within 30 days of being awarded them.
  • The £40 Bet Builder must be placed as one bet rather than breaking it up into several bets.

Registering an account step by step

  • Click on the Join Now button at the top right-hand side of the homepage.
  • Enter your name and surname, date of birth, gender, country of residence and address.
    Betfair registration process screenshot
  • Enter your e-mail address, choose a password, select a security question and answer, choose your preferred currency and set a deposit limit, if you wish.
    Betfair registration process screenshot
  • The promo code (VAL225) to get your welcome offer will already be there by default.
  • Click the Join Now Button.

Ongoing Promotions On Betfair

The Betfair promotions page has news about a decent amount of ongoing offers you can claim. Here are some of the best to get stuck into.

Betfair Extra Place Races

Betfair will choose certain races every day as ones where they will pay out on more places than usual. This could make all the difference because it happens a lot that your horse could just miss out on a payout by one place.

Rules for Change in Number of Runners:

  • If there are less than 16 starters, we will pay 4 places.
  • If there are less than 8 starters, we will pay 4 places.
  • If there are less than 4 starters, we will pay 3 places.

Substitution Guarantee

One of the worst feelings you can have as a punter is to back a player to do something – like being first goal scorer, scoring anytime, being sent off, or having x shots on target- only for them to be substituted before they have a chance to do anything!

Betfair Terms of the Offer:

  • If your player is substituted between the start of the match and the 10th minute (as per the official match clock) you’ll get your stake refunded to you on single bets and your bet void on multiple bets. Except in situations where the result has already been determined e.g. The first goal of the match had already been scored by the time your player was substituted.
  • Check the terms and conditions of the promo on the Betfair site to see which markets this offer applies to, in addition to the ones just mentioned. You’ll also be able to see which competitions e.g., Premier League, Champions League, count as part of the promotion.

On Betfair Money Back as a Free Bet if You Lose

First things first, please note this offer applies to Exchange bets (more on this in a minute), not Sportsbook ones.

How it Works:

  1. Betfair will select one or more big football matches every week and will choose a particular featured market within that game. For example, the over/under 2.5 goals market in Brighton v Manchester United.
  2. It will then select one of the two options (over or under); in this case that there will be over 2.5 goals.
  3. If the bet wins, you’ll win as usual; if it loses, you’ll be refunded the value of your bet as a free bet.

Choose your Rewards Plan On Betfair

These days many betting sites have moved away from rewards programs, also known as loyalty programs.

Rewards at Betfair:

  • Not Betfair. Placing a certain number of bets on the Exchange and/or the Sportsbook sees you rewarded with a load of bonuses the following month.
  • These include free bets on both the Exchange and Sportsbook, a daily chance on their free-to-play Pinball game that awards casino bonuses, and a Bet Builder.
  • You can choose from one of three different programs to be on. The more commission you choose to pay on winning Exchange bets, the greater the rewards you’ll get every month. The less commission you choose to pay, the less rewards you get, so it’s up to you!

Betting Markets and Bet Types

Betfair betting is available across over 30 different sports, ranging from the obvious like football, tennis and horseracing to the less obvious such as squash, netball and table tennis. For the purposes of this section, we’re focusing solely on the Sportsbook side of things rather than the Exchange.

Major Sports Betting Options On Betfair

Sport Major competitions covered Good features
Football Premier League, Serie A, La Liga, Champions League, Europa League, Ligue 1, FIFA World Cup, Euros, Copa Libertadores.
  •  Endless number of leagues from around the world to bet on, including women’s football and Under 21 (youth) leagues.
  • Daily Odds boosts on matches from a variety of leagues offering you greater value.
  • Good selection of Specials including transfer specials and next manager markets.
  • Excellent Bet Builder and Cash Out products on football.
  •  Huge selection of pre-match and in-play markets to choose from including stats-based ones such as player shots on targets, total passes and fouls.
Tennis AT Tour, WTA Tour, Challenger Tour, Davis Cup, Ante-post Grand Slam markets.
  • Live streaming of lots of matches on a daily basis.
  • In-game real-time stats to help you with live betting on tennis.
  • Challenger Tour matches well covered in addition to the ATP and WTA Tours.
  • Request your own tennis markets using the
    #OddsOnThat service.
Cricket Test matches, ODIs, T20Is, IPL, CPL, BBL, PSL, The Hundred, T20 World Cup, County Championship.
  • Two favourites have odds boosts applied to them on the top batsman market (one per team) ahead of all big games.
  • Top match batsman and Player of the Match markets available, which not many betting sites have.
  • Bet on big events like The Ashes, the IPL and the ICC Cricket World Cup months in advance.
  • Much better odds than their competitors on side markets like top batsman and top bowler.
Horseracing All UK and Ireland daily races, Cheltenham Festival, Aintree Festival.
  • Live streaming of races from around the world including France, USA and South Africa.
  • Daily specials such as whether a trainer or jockey will have X number of winners in a day.
  • Extra places and Best Odds Guaranteed offers run every day.
  • Reasoned and knowledgeable tips from Timeform ahead of all UK and Ireland races.


Golf PGA Tour, DP Tour, LIV Tour, LPGA, The Majors, Ryder Cup, Solheim Cup.
  • Pay 6 places at 1/5 odds, which is generous.
  • Tournament match bets markets.
  • Bet on all four upcoming Majors at any given time.

Other Sports Betting Options


Snooker is bigger and better than ever as the sponsorship, prize money and media interest keep on increasing. So does the Betfair offering, with more markets than ever both pre-match and in-play, and with plenty of games also available on live streaming.

Greyhound racing

This is a sport that won’t be for everyone, but it does have a big following and remains one of the biggest betting sports in the UK. At Betfair you can bet on who will win, the winning distance, who will finish in the Top/Bottom 3 and bet on the race without the favourite. All UK races are available on live streaming and all UK races have the Best Odds Guaranteed promise on them, just as they do for horseracing.

See all brands that offers Greyhound betting

Betfair Betting Odds

So how are the Betfair betting odds?

We often say that there’s not much to choose between the biggest UK bookies because their prices (Odds Boosts aside) tend to be very similar. Not only do Betfair generally have among the highest odds on mainstream markets, but they really excel when it comes to such markets as first goal scorer in football, top batsman in cricket and outright winners in the likes of snooker and darts. So, you certainly get decent value for your money.

Betfair Betting Features

In this part of the Betfair betting review, we delve into the unique features that enhance the site’s value and user experience.

The Exchange

This Betfair review primarily focuses on the Sportsbook product, but it’s impossible to overlook Betfair’s second offering – the Exchange.

  • The Exchange is the world’s first and best, even 25 years after its launch.
  • It allows you to place bets at significantly higher odds than any Sportsbook.
  • The Exchange offers the option to lay as well as back bets.
  • This feature enables you to trade and lock in profits, regardless of the final result.

Cash Out Betting

Betfair’s Cash Out betting is one of the best in the industry (click here to check other cash out options).

  • It is available for a variety of sports, not just football.
  • The Cash Out offers typically surpass those of other platforms.
  • It allows great flexibility with partial Cash Outs.

Live Streaming

Betfair stands out for its extensive range of live-streamed events across various sports.

  • You only need funds in your account to watch the events for free.
  • You don’t need to place a bet on the actual event to watch it.
  • The quality of the streaming is notably high.

Best Odds Guaranteed

Betfair stands out from most UK betting sites by extending the Best Odds Guaranteed feature to greyhound racing, not just UK and Ireland horse racing.

  • You get paid out at the highest odds: the ones at which you placed your bet, or the Starting Price.

Betfair Mobile App

The Betfair betting app is available on both Android and iOS.

  • The app is one of the best we’ve reviewed.
  • It is user-friendly and quick, even faster than accessing Betfair via a computer.

Read our comprehensive review of the best betting mobile apps

Betfair Customer Support

Betfair offers comprehensive customer support.

  • Customers can access a list of FAQs before reaching out to Customer Service.
  • The ‘Help’ section provides a list of popular FAQs.
  • If the FAQs don’t solve your problem, you can reach out via Live Chat, e-mail (info@betfair.com), telephone (00442030598888), or Twitter @BetfairCS.

Deposit/Withdrawal Options

Betfair provides a variety of payment methods to facilitate easy deposits and withdrawals. The following table outlines these methods, the minimum amounts required for deposits and withdrawals, and their respective processing times. It’s recommended to pass your KYC (Know Your Customer) check as early as possible to ensure smooth transactions.

Method Minimum Deposit Deposit Time Minimum Withdrawal Withdrawal Time
VISA/Maestro £10 Instant £10 2-5 business days
PayPal £10 Instant £10 12 to 24 hours
Mastercard £10 Instant £10 2-5 business days
Neteller £12 Instant £10 12 to 24 hours
Much Better £10 Instant N/A N/A
Paysafe Card £5 Instant N/A N/A
Rapid Transfer £10 Instant N/A N/A
Skrill £10 Instant £10 12 to 24 hours
Apple Pay £10 Instant N/A N/A
Qiwi N/A N/A £10 12 to 24 hours
Webmoney N/A N/A £10 12 to 30 hours
Bank Transfer £10 2-5 business days £10 2-3 business days

Betfair in the Media

Flutter Ranked One of 25 Best Employers by LinkedIn

Flutter Entertainment, which owns Betfair, Paddy Power, Poker Stars and Sportsbet in Australia, has been recognized as one of the top 25 companies to work for in 2023 by LinkedIn. This recognition applies specifically to Ireland and Australia, where Flutter Entertainment was ranked number 2 and 21 respectively.

LinkedIn’s Top Companies list is based on eight key pillars, each reflecting an essential aspect of career progression. These include the ability to advance, skills growth, company stability, external opportunity, company affinity, gender diversity, educational background, and the employee presence in the awarding country.

Link to the news

Betfair Fined for Accepting Bets on Swedish Under 21 Matches

Betfair recently faced penalties for accepting bets on Swedish Under 21 football matches, leading to a fine of 4 million (Swedish) SEK. According to 2021 Swedish regulations, betting operators are prohibited from offering betting options on youth football in Sweden. Despite this, Betfair’s Exchange featured 128 such matches with $109,235 worth of bets wagered on them.

Betfair defended its actions by stating that the bets were peer-to-peer wagers on the Exchange, rather than bets laid by the company to customers. Despite this defense, Betfair accepted the fine and agreed to discontinue offering such matches on their site in the future.

Link to the news


No, you bet at Betfair on the Exchange and on the Sportsbook using the same account. You can also bet on Casino using that account, as well.

Yes, Betfair has Best Odds Guaranteed on all UK and Ireland horseracing events on a daily basis and the offer also extends to all UK greyhound racing.