Cheltenham Betting Offers Guide 2024

This guide gives you the inside track on the finest Cheltenham betting offers by discussing how they cater to the tastes of new and existing players.

We will also share some tips, so you can get the most from this prestigious event.

Perhaps the pinnacle of the jump-racing calendar, the Cheltenham Festival is usually staged in March, and it is spread across four days of elite action.

Horse racing enthusiasts will descend upon Cheltenham hoping to land a winner, while those who have missed out on a ticket will attempt to bolster their bankroll playing at the leading online bookmakers.

Charles Perrin
Author, Betting enthusiast

November 14, 2023

Charles Perrin is a self-employed betting expert working with various gambling brands. Prior to that, he was the overnight digital sports editor for the Daily Express. Specialises in contributing tips on a multitude of sports, including football, golf, and tennis.

Top 10 bookmakers with great betting offers for Cheltenham 2024

  1. Bet365
  2. 888Sports
  3. Ladbrokes
  4. Coral
  5. BetVictor
  6. Fitzdares
  7. Kwiff
  9. Spreadex
  10. BoyleSports

New to horse racing? Check out our extensive guide for horse racing betting


Bet365 prides itself as a brilliant operator, and that applies to horse racing. More specifically, it is well versed in Cheltenham betting.

Yes, bet365 is renowned for providing bet boosts, and it has a price promise disclaimer which states that it won’t be beaten for price by any other UK race broadcast on ITV.

Aside from that, bet365 has a crisp live stream, so racing fans can keep abreast of the action. bet365 continues to go from strength to strength.

Sportsbook Sign-Up Offer Existing Deals
bet365 Bet £10 & Get £30 in Free Bets Bet boost, price promise, BOG, Each way Extra
Bet365 horse racing


Odds boosts are part and parcel of the 888Sport package, and this sleek bookmaker has a live stream, so you won’t miss out on the Cheltenham drama.

Among the unique offers available is the double result. Apart from a first past the post payout, you will be paid out if your horse gets bumped up in the race or is awarded the race, which is great news.

Arguably, 888Sport is underrated, but it is one of the finest Cheltenham betting sites around.

Sportsbookh Sign-Up Offer Existing Deals
888Sport Bet £10 and Get £30 in Free Bets Each Way +, BOG, Double Result
888 Cheltenham offers


Ladbrokes knows a thing or two about free bets, and if you are looking to wager on the Cheltenham Festival, you can tap into an appetising offer where if you place a £5 bet, you will get £20 in free bets in return.

Oh, and with a rolling blog section, you will be clued up on all the latest news and tips, so you can fill in your betting slip with minimal fuss.

Sportsbook Sign-Up Offer Existing Deals
Ladbrokes Bet £5 and Get £20 in Free Bets BOG, Odds boost, #GetaPrice
Ladbrokes Cheltenham offers


Coral has serious pedigree when it comes to covering horse racing and Cheltenham more generally speaking. Like Ladbrokes, you can get up to £20 in free bets when you place a £5 wager.

However, Coral leaves no stone unturned with its wealth of other offers, including BOG, payment for extra places, as well as a guaranteed placepot prize pools. If you are after quality Cheltenham bookmaker offers, then Coral won’t disappoint!

Sportsbook Sign-Up Offer Existing Deals
Coral Bet £5 and Get £20 in Free Bets BOG, placepot prize pools, Odds boost, extra places paid out
Coral Cheltenham offers


BetVictor is extremely generous when it comes to Cheltenham betting offers. Well, the flagship sign-up deal consists of up to £50 in free bets when you place a minimum stake of £10.

If you can’t remember the name of a horse you wish to bet on, the BetFinder section comes in handy. Meanwhile, the Run for Your Money deal is appealing as you can get a cash refund if your horse loses. Check out BetVictor for Cheltenham betting 2024 offers.

Sportsbook Sign-Up Offer Existing Deals
BetVictor Bet £10 and Get £50 in Free Bets Run for Your Money, BOG, Bet Boost
BetVictor Cheltenham offers


Sleek and cutting edge are two words to describe Fitzdares. They are also no slouches insofar as Cheltenham betting offers are concerned. The main offer advertised is a money back as a free bet if your stake finishes runner-up to a 20/1 priced winner.

Not only that, but existing players can tap into a matched percentage bonus (25%) on winning Lucky 15s, 31s and 63s, so don’t miss out!

Sportsbook Sign-Up Offer Existing Deals
Fitzdares Money back as a free bet if horse second to a 20/1 winner 25% bonus on Lucky 15s, 31s, and 63s
Fitzdares Cheltenham offers


Kwiff promises a turbo-charged horse racing betting experience and Cheltenham slots nicely into this category. To kickstart your wagering experience, new players can access a cool £30 free bet offer when they place a minimum bet of £10.

Existing players aren’t left behind, although the main deal that will catch your eye is the 2nd place refund if your horse finishes runner-up to the eventual winner. Kwiff is starting to gain more traction and it’s not hard to see why.

Sportsbook Sign-Up Offer Existing Deals
Kwiff £30 in Free Bets when you bet £10 2nd place refund/Money back if 2nd to the favourite
Kwiff Cheltenham offers only really burst onto the scene a few years ago, but it has the potential to be one of the best Cheltenham betting sites.

The opening gambit on the promotional side of things is a Bet £25 and Get £10 in free bets, and aside from a comprehensive racing service, the quick pick is among our favourite functions of the site. Make sure you keep your eyes peeled for any existing deal.

Sportsbook Sign-Up Offer Existing Deals Bet £25 and Get £10 in Free Bets BOG Cheltenham offers


The undisputed king of spread betting, Spreadex excels for horse racing, and it has one of the strongest Cheltenham sign up offers we have encountered — Bet £25 and get up to £50 in bonuses.

Although the site might seem more clunky in terms of appearance, Spreadex knows how to keep existing players entertained. Lucky Double odds and Money back as a free bet or “2nd to a Rag insurance” as Spreadex terms it are part of the ongoing offers.

Sportsbook Sign-Up Offer Existing Deals
Spreadex Bet £25 and Get up to £50 in Bonuses Lucky Double Odds, 2nd to a Rag Insurance
Spreadex Cheltenham offers


BoyleSports is a solid all-rounder, and there are a few things that this reputable bookmaker falls short on. If you are searching for Cheltenham Festival betting markets, BoyleSports comes up trumps.

However, this sportsbook is brimming with promotions. The £25 free bet bundle is eye-catching, but there are also a few other deals to occupy its most loyal players.

This includes a money back deal as a free bet, extra places payout, and BOG. BoyleSports deserves its place on this list.

Sportsbook Sign-Up Offer Existing Deals
BoyleSports £25 free bet bundle Extra places, Money back as a 2nd place favourite, BOG
BoyleSports Cheltenham offers

Cheltenham sign up offers and free bets (new customers)

As one of the most prestigious national jump events, you can expect bookmakers to come flying out of the gate to advertise the best welcome deals.

In this section, we have explored some of the types of sign-up offers that you will face when you register with the best Cheltenham betting sites.

Free bets

There is nothing quite like a free bet to win over the affections of new bettors. This is widely available, and Spreadex, for example, delivers here with a deal that will see new players get up to £50 in bonuses when they make a qualifying bet of £25.

Cheltenham Festival

This deal will incentivise novice bettors, but make sure to read through all the terms and conditions. For example, the £25 qualifying bet must be at odds of 1/2 or greater, and the bet can’t be used in-play or cashed out early.

You can also collect the bonus by following these simple steps:

  1. Sign up and create an account.
  2. Choose your preferred banking method, bet £25 and collect the bonus.
  3. Get £50 in free bets when used on an eligible market.

Moneyback offers

Moneyback or cash refunds can be quite common at Cheltenham bookmakers. At the likes of BoyleSports, for example, this is classified as a non-runner no bet, so if your pick fails to start, you will be rewarded with a free bet.

But at other Cheltenham betting sites, such as Fitzdares, you can get money back if your horse finishes runner-up to a horse that is priced at 20/1 or greater.

The free bets, as the terms and conditions outline, will expire within 72 hours after they have been credited, so you will have to act quickly to avoid disappointment!

Cheltenham betting offers for existing offers

It’s not just new players that will be targeting good deals when they sign up to sportsbooks. No, existing players will always want to be kept on side with some amazing offers.

In this segment, we have outlined some ongoing promotions that bettors can use for the Cheltenham Festival.

Best odds guaranteed

Although this is available to new customers too, a sportsbook’s most loyal players can benefit from a BOG deal. In many respects, this mirrors what you would expect to find with price boosts.

If your pick wins, and the SP (Starting Price) is greater, then the bookmaker will pay you out. So, if you originally wagered on a horse that was valued at 7/1 on the morning of the race, and their starting price drifts out to 10/1, then you will be paid out at odds of 10/1. Most of our recommended sportsbooks will have a BOG deal for players to capitalise on.

In the weeks and days leading up to Cheltenham, bookmakers will be scrambling to post odds as early as possible for all the races, and no stone will be left unturned to find competitive prices to engage with punters.

Extra Each-Way Places Paid

Typically, bookmakers may pay out for four or five places for a regular meeting, but for standout events, such as Cheltenham, the boat is pushed out a little bit more to encourage players to wager.

Of course, this will vary from one bookmaker to the next, and at Coral, for example, punters can find odds enhanced from 1/4 if there are fewer than 10 horses in a race to 1/5.

Make sure you visit your preferred bookmaker nearer the time to see what extra each way offers you can apply.

Non-Runner No Bet

If for some reason, your preferred pick doesn’t show up for injury or any other medical-related issues, then your original stake will be returned to you by the bookmaker.

The Non-Runner No Bet deal isn’t widely available at Cheltenham betting sites, and sometimes, it will be tailored to a particular event. Keep your eyes peeled, so you don’t miss out.

Lucky Double Odds

These are quite intuitive on the part of the bookmaker. For Cheltenham, you may see a Lucky 15 deal pop up. When broken down, this comprises 15 bets of equal value made on four distinct races.

In essence, this will be four singles, six doubles, four trebles, and a fourfold accumulator. So, if only one of your selections wins, you will get a return, and the more successful bets you place, the more winnings you will amass.

These are advertised in a myriad of ways at leading Cheltenham sites, and they will also incorporate Lucky 31s and Lucky 63s.

Cheltenham Festival

The Biggest Races at the Cheltenham Festival

Spread across four days from Tuesday to Friday, Cheltenham makes for compelling viewing, and there are 28 races for fans to tuck into.

But what are the biggest races to watch? Well, we have pinpointed a few that you should focus your attention on.

  • Gold Cup –  The Cheltenham Gold Cup is the blue riband event that lights up the festival. This Grade I race stretches over 3 miles and 2.5 furlongs, and it features some of the pre-eminent runners of their time. The roll of honour includes the likes of Kauto Star and Al Boum Photo who have left their mark.
  • Champion Hurdle – The standout event of the first day of Cheltenham is the Champion Hurdle which is contested over two miles. Here is where future stars come to the fore winners, and past winners include Honeysuckle and Buveur D’Air. Trainer Nicky Henderson has enjoyed unparalleled success in this event.
  • Champion Chase – Contested on the second day of the festival which is known as Ladies’ Day, the Champion Chase, a Grade I race, is always fiercely contested. Run just shy of two miles, the Champion Chase always provides plenty of thrills and spills. Energumene and Altior have carved out legendary status for themselves in this event.

Tips from our experts for Cheltenham 2024

We have now reached the point of the guide where we would like to share some tips with you so that you can approach Cheltenham with confidence from a betting perspective.

  • Do your research – Before you pick a race to bet on, assess statistical trends and data, including the form of the runners as well as the conditions of the course. For example, is the going good to firm or wet? You need to factor in such considerations before plumping on which horse to wager on.
  • Capitalise on offers – Whether these are money back offers or BOG deals, promotions and bonuses will inevitably enhance your betting experience, so make sure you check back regularly for any deals.
  • Keep track of odds shifts – We’re not just talking about steering clear of short-priced favourites sometimes as they may offer little value. Odds will constantly change in the run-up to Cheltenham, but some will drift out on the morning of a race. Keeping track of price swings will put you in good stead.
  • Line up your bets early – Failing to prepare is preparing to fail as the saying goes. Rather than being flustered and leaving it to the very last minute to place a wager, organise yourself, and line up your bets as soon as the odds are posted.
  • Avoid the old boys – This ultimately pertains to reading up on tips ahead of a race. For example, we know at the Grand National that the grey horses don’t tend to fare well, but at Cheltenham, if a horse lacks stamina or isn’t comfortable jumping particular hurdles, then this should act as a red flag and steer clear of them.


Betting on Cheltenham is pretty straightforward. Once you have selected a bookmaker you wish to play at, then register an account and click the odds for your preferred horse.

You will need to enter an amount you wish to stake on the betting slip. Your odds will be calculated on what you stand to win. Once you have clicked the “Place bet” button, sit back, and wait to see if you have won.

Normally, you can place a single on the win-only market which is the simplest option as you are just betting on one horse to win.

Alternatively, you can try each-way bets (EW), and this involves backing a horse to win with the other to place. The odds here are more fanciful, and the bulk of bookmakers will pay out extra for each way bets.

Promotions for Cheltenham come in all forms and guises, and they will appeal to both new and existing players.

Among the types of deals you can expect are free bets, money back offers, as well as extra places paid for each way bets. Check back in with the recommended bookmakers on this page to find the best deals.


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