Bet365 Sport Betting Review (2023)

Our Verdict:

If any sportsbook has a genuine claim to being the very best in the UK right now, it’s Bet365. This bookie doesn’t just tick every important box, but does so in style. 

Quite simply, Bet365 gives you everything you could hope for from a modern-day sportsbook. For starters, the range of betting markets is absolutely enormous, and the odds for them tend to be excellent. There are also plenty of great special offers to help you along the way, and an entire raft of special features to improve your experience. The mobile apps are also some of the best around, and – should you ever encounter an issue – you’ll find help close at hand.

Weaknesses are very hard to find here. In fact, we couldn’t list a single genuine complaint that wouldn’t sound incredibly picky. This is as close to a perfect betting site as you’ll find right now, and – whatever your sporting tastes – we’d recommend it unreservedly.

Intro

Bet365 is an absolute titan of the British betting industry. Since launching in 2000 it has enjoyed incredible success, and now stands as arguably the biggest betting site in the UK. That’s true in terms of both brand awareness, and the huge number of users it possesses.

In our comprehensive Bet365 review, we’ll tell you everything you need to know about this enormously popular sportsbook. We’ll cover its betting markets and customer support, its special offers and mobile features, and plenty more besides. If you’ve been considering Bet365 for a while now, this is the only article you need to read.

Bet365 Sign Up Offer

Like all top sportsbooks, Bet365 seeks to attract new customers via a welcome offer. In this case, it’s definitely one of the better ones you can claim right now.

Bet365 currently provides a ‘Bet £10, Get £30’ sign up deal. This is roughly in line with what you’ll find on most of the biggest and best bookies in the UK, like 888sport and William Hill. It’s actually more flexible than the comparable deals on other sites though, as we’ll see shortly.

Notable terms and conditions

Here are the most important terms and conditions for the Bet365 welcome offer:

• New customers only, aged 18+
• Minimum deposit amount of £5
• Receive bonus worth 300% of deposit
• Must bet through deposit amount 1x
• Min odds 1/5 for qualifying wager
• Offer must be claimed and completed within 30 days of registration
• Free bet stakes not returned with winnings

How to claim your welcome bonus

And here’s a quick and easy guide on how to claim your bonus:

• Create an account on Bet365
• Make a deposit of at least £5
• Automatically receive a bonus, worth 300% of your deposit, up to £30
• Bet through your deposit amount one time
• Use your free bets within 30 days

This is easily one of the best welcome offers around right now. Getting a 300% bonus on your deposit is absolutely fantastic value. While needing to complete a wagering requirement is a little annoying, the odds being only 1/5 should give you a great shot at winning that bet.

Registering an account

The user interface on Bet365 has always been user-friendly, and this remains an incredibly straightforward site to use. Here are the few steps you must take to get started.

• Head to the Home Page
  You have two clear choices for signing up to Bet365. You can either use the main desktop site, or one of the excellent mobile apps (which we’ll review later). For the purposes of this guide, we’ll assume you’re simply using the desktop version, but the process is basically the same either way. If you would prefer to use one of the apps, they can be downloaded – for free – straight from the App Store or Google Play.
  
• Register
  Kick start the registration process by clicking the yellow Join button, in the top-right of your screen. This will bring up the single-screen registration page. Proceed to provide all the necessary personal information, such as your name, address, date of birth, and so on. After that, set your username and password, agree to the main T&Cs, and hit the big ‘Join Bet365’ button at the end.
  
• Fund Your Account
  Log in to your new Bet365 account, using the details you just set, then hit the Deposit button in the top-right corner of the screen to bring up the payment screen. Open the dropdown menu below the Payment Method text, and pick the option you wish to use. Then just provide the necessary details, enter a monetary value, and click Deposit to confirm the payment.
  
• Start Betting
  Regardless of which payment method you chose, your deposit will usually be processed instantly. With your account funded, you can click Sports in the top menu to reach the sportsbook. Now select the sport you wish to bet on using the menu on the left, then the specific matchup. Add a selection to your betslip by clicking its odds, then set a stake and place your wager.
  

Ongoing Bet365 Promotions

As you’ve already seen, the Bet365 welcome offer is simply excellent. We’re pleased to say that the fun doesn’t stop there. You’ll also find Bet365 to have easily one of the best selections of ongoing promotions around.

We found a whopping 20+ deals in place, at the time of writing. These were available on a wide range of sports too, although football and horse racing are the clear focuses. Below, we’ve summarised a few of the best deals of all.

Early Payout Offers

Of the many Bet365 promos out there, these are both the famous and – in our opinion – the best. Normally, you need to wait for the final score in order to win a bet. With Bet365 Early Payout Offers, however, this isn’t the case. Instead, if your team/player goes ahead by a certain margin, then your wager is automatically paid as a winner, regardless of the final score.

The 2 Goals Ahead Early Payout Offer for football is a great example. If you bet on Arsenal to win here, and they go 2-0 up within 20 minutes, your bet immediately wins, even if they end up drawing or losing. Similar offers are also available for basketball, baseball, and ice hockey.

Horse Racing Deals

Bet365 takes its horse racing extremely seriously. Nowhere is this more clearly shown than on its Offers page, which features an impressive five different deals for the Sport of Kings.

As you’d expect, these include both Best Odds Guaranteed and Extra Places offers. The latter is particularly good, since you can actually choose the number of extra places you get, with the odds changing automatically. You also get boosted prices, payouts on disqualified horses, and a Price Promise for all UK and Irish races shown on ITV.

Already have a bet365 account? Click here to check horse racing deals from other bookies

Accumulator Bonuses

Accumulators already deliver higher payouts than most wagers. With Bet365’s Accumulator Bonuses, however, your rewards will be even better.

These deals are currently in place for football and tennis, and there’s also a ‘multi-sport’ version. In all cases, the more selections you add, the bigger your potential bonus will be, all the way up to a mighty 70%.

Insurance Offers

All sorts of things are beyond our control, as bettors. Bet365 removes some of the biggest annoyances of all, however, with its range of insurance deals.

These are extremely varied. Some of the best examples include the Tennis Retirement Guarantee (for injuries), and the Soccer Substitute Guarantee, both of which can return your stake as free bets.

Money Back Deal

Last but not least, Bet365 also has a few different money back deals in place. Again, these will refund your stakes in certain circumstances.

The most popular example is probably the Bore Draw Money Back. This gives you a refund on certain bet types if you bet on a football match, and the game finishes 0-0, which certainly helps to soften the blow of watching a boring matchup.

Bet365 Betting Markets and bet types

Bet365 has a selection of betting markets which is impressive to say the least. Your options here easily match those you’d find on even Bet365’s biggest competitors, in terms of both their breadth and depth.

At the time of writing, we found a mighty 35+ different sports being covered by Bet365 (including umbrella categories, like motorsports, virtual sports, and so on). That’s not even counting the likes of lotteries, politics, and entertainment specials, which you can also bet on.

Here are some of the bet types Bet365 provides in some of the most important areas of all.

Other sports

In addition to the heavy hitters, listed above, Bet365 also provides markets on a wide range of other sports. These include:

• NBA, NFL, MLB, NHL
• Golf
• Boxing
• Motorsports
• Rugby League / Union
• Greyhound Racing
• Speedway
• MMA

It’s not just the breadth of markets which impresses here though, but the depth too. The competition coverage is simply outstanding, and the variety of bet types you’re given – including for less-heralded sports – is almost unparalleled. In short, whatever you wish to wager on here, you’ll almost certainly be well catered-for.

Bet365 Betting Odds

Of course, having all those betting markets in place means nothing if the odds aren’t good enough. We’re happy to say, however, that this certainly isn’t the case with Bet365.

Even by default, this bookie has some of the best odds around. That’s true whether you’re wagering pre-match or in-play, and you even get some customisation over your odds using features like the aforementioned Each Way Extra.

Once again though, Bet365 takes things to another level. In this case, that’s because of its brilliant Bet Boosts. It provides more of these than perhaps any bookie we’ve seen. Go to the Soccer section alone, for example, and you’ll see an absolute ton of enticing markets with significantly boosted prices.

Bet365 Betting Features

When you’re talking about a premium bookie like Bet365, it’s only fair to have higher standards for special features. Well, whatever expectations you do have, Bet365 meets them. Below, you can learn about just a handful of the most important features:

Fantasy Sports

Fantasy sports are enormously popular, but few top sportsbooks offer them directly. Bet365 bucks this trend in style, however, with a packed-out Fantasy section. This covers everything from golf and football, through to ice hockey, basketball, and more. As usual, you simply create your fantasy team using a set budget, pay to enter a particular contest, and – if your players do the job – win some rewards.

Live Streaming

This is a staple on most top-level sportsbooks, but Bet365’s live streaming features are particularly impressive. Over 600,000 events are live streamed every year here, including top football leagues, cricket, NBA, NFL, and every single British and Irish horse racing. On top of this ridiculous volume, the actual quality of the streaming tools are also fantastic, whether you’re using a desktop or mobile device.

Live Betting

It should come as no surprise that Bet365’s not only has live betting tools in place, but also that they are absolutely fantastic. You can both place and cash out live wagers here, and in each case the prices you’re offered tend to be extremely fair. Not only that, but the tools themselves are highly responsive, giving you the chance to seize a great opportunity whenever you spot it.

More bookmakers that offer live betting

Bet Builder

The bet builder has become a fairly standard feature on sports betting sites nowadays. Once again though, Bet365’s version truly stands out from the crowd. For starters, it’s very straightforward to access, being housed directly within the subsection for each eligible matchup. You’re then given an excellent range of bet types to choose between, and both adding and removing selections is a cinch, with the odds updating automatically as you do so.

Safer Gambling

Bet365 takes its commitments to responsible betting extremely seriously, and you can see this in a number of different areas. Just a few of the tools you’re given to help out here include reality checks, deposit limits, time outs, and – in more drastic circumstances – self exclusion. Bet365 also provides plenty of advice on identifying if you have a problem, and gives you resources to use if you do. Read more about responsible gambling.

Favourites

Bet365 does a great job of speeding up the betting process in general. One of the best ways it does so is via a couple of ‘favourites’ features.

For starters, you can bookmark or set alerts for all manner of matchups or specific bet types. The best individual feature of all, however, is reserved for horse racing. The ‘My Horses’ tool allows you to build a full virtual stable of runners, which you can then keep an eye on, and place wagers on whenever you please.

Bet365 Mobile App

We’ve focused mainly on the desktop site in this Bet365 betting review. If you prefer on-the-go betting, however, you’ll find the Bet365 mobile apps to be some of the best you’ve used.

These apps are available on both iOS and Android devices, directly from the App Store and Google Play respectively. The iOS version currently enjoys a fantastic 4.7/5 rating, across over 196k reviews, and it’s not hard to see why.

The interface here has been brilliantly streamlined, allowing you to fly around the app at will. All the buttons, text, and numbers are displayed extremely clearly, and the menus are laid out intuitively. The performance levels during our testing were also flawless, using both WiFi and mobile data, with pages and special features loading smoothly, and no crashing whatsoever.

For more info on downloading betting apps, visit our mobile betting app page.

Bet365 Customer Support

Bet365 is one of the most polished sportsbooks around. Even in these cases, however, you’ll eventually still encounter a problem you can’t solve alone. When that happens here, you’ll be able to get help quickly and effectively.

You can reach out directly to the Bet365 betting support team via live chat, or indirectly using either email or post. Best of all, live chat support is available 24/7, so you can get help whenever you need it.

Elsewhere, Bet365’s FAQ section and its other informative areas are also fantastic. The articles here are numerous, well-written, and easy to search or simply browse.

Deposit/Withdrawal Options

This is frequently a weak spot, even with the biggest bookies. In the case of Bet365, however, that’s certainly not the case.

There are eight different options here, representing an excellent amount of choice. The selection is also a nice blend of newer and older methods – including mobile-only options – meaning there should be something here for everyone.

Finally, the minimum amounts are perfectly acceptable (except for wire transfer, where it’s an absurd £100 minimum deposit), processing times are speedy, and no annoying fees come attached to your transactions.

Below, we’ve shown how all the Bet365 payment options stack up in the most important areas.

Bet365 in the Media

Bet365’s success story is extremely impressive. Having started from humble beginnings at the turn of the millennium, the bookie – led by Denise Coats, who remains in charge today – has now become one of the biggest betting websites in the entire world. It has a reported 23 million customers across the globe, and employs thousands of people.

Unlike most British sportsbooks, Bet365 is still based in the UK, rather than Gibraltar or Malta. In fact, it employs over 5,000 people at its HQ in Stoke. Director Denise Coates is also regularly Britain’s biggest taxpayer, with her family often paying around £500 million in taxes each year.