Early Payout Betting Offers

James Fuller
Author, Betting enthusiast

December 14, 2023

Having been an iGaming copywriter since 2014, James has vast experience in the industry. Covering everything from football and tennis to eSports and basketball, James is a betting expert. Working with some of the best-known brands around, including leading bookmakers, sports clubs and governing bodies, James uses his knowledge to pass on accurate and relevant information to punters.

The world of sports betting is highly competitive, so sports betting operators are always looking for ways to gain an edge on their rivals, and to get new customers in.

One of the ways they both attract and retain punters is through bonuses such as the Early Payout offer. This is a relatively new form of betting promotion, offered by at least two of the UK’s best known bookmakers. Essentially, it offers punters a return on their bet before the event they have wagered on is complete. Not surprisingly, these offers have proven extremely popular with sports bettors. Read on to get a complete overview of Early Payout deals, including how they work, and a list of the best such offers on the market right now.

early payout - Closeup hands giving money

Early Payout Offers

The basic principles of the Early Payout offer remain the same across the industry. As with all promotions though, each bookmaker is free to put their own spin on the concept, as well as their own terms and conditions. To give you an example, let’s compare Bet365, Betfair and William Hill Early Payout promotions.

Bet365 Early Payout: Two Goals Ahead

The Bet365 Early Payout Offer is called ‘Two Goals Ahead’. As the name indicates, this promotion offers to pay out your winnings on a football selection if the team you have bet on goes two goals ahead during the match. This offer applies to all full-time pre-match bets placed on every major football competition, including:

  • English Premier League
  • English Championship
  • English FA Cup
  • English Football League Cup
  • Champions League Group Matches
  • Europa League Group Matches
  • Italian Serie A
  • German Bundesliga
  • Spanish Primera Liga

The promotion also applies to accumulator bets, so if the team you have included in an acca goes two goals up, that will be counted as a winning leg, regardless of the final result of the match. The deal is available to new and eligible customers, but does not apply to markets that offer Enhanced Odds.

Betfair Early Payout: 90 minute payout

Over on the Betfair Sportsbook, football punters can look forward to another type of early payout. 

Rather than the payout being linked to one team being two goals ahead like the Bet365 one, this one, as the name suggests, relates to what the score is on 90 minutes.

Called the ‘Match Odds 90’ market, it’s the one at the very top of any given football match.

How does it work?

One of the great frustrations as a football punter is when you back one of three outcomes on the match-winner market and everything is going smoothly when the clock hits 90 minutes.

Say you backed the draw in Arsenal v Wolves at 4/1 as per above and it’s 1-1 when the 90 minutes (90:00) are up. With eight minutes of injury time added by the referee (there seems to be more and more injury time added these days), Arsenal manage a late, late goal to win the game 2-1.

In normal circumstances, it would be a case of ‘bad luck’ or ‘not getting the rub of the green’ but the early payout market is designed to eliminate exactly that: bad luck.

As long as the result you backed is the winning one when the clock hits 90, you’ve got yourself a winner, irrespective of what happens in those minutes of injury time.

Not only that but Betfair will pay out immediately on that 90-minute result on all bets that were placed on the ‘90 minute payout market’ and were winners at 90 minutes, hence the ’early’ side of things. As opposed to bets that were placed on the ‘normal’ match-winner market that will obviously have to wait until the final whistle.

So what happens if your bet is winning at 90 minutes but ends up losing by the final whistle?

The answer is that by the time that happens, you will already have been paid out because the bet was winning at 90 minutes, which is the whole point in terms of what this special market is all about. What happens after your bet is deemed a winner at 90 minutes, is irrelevant.

Betfair isn’t going to pay out, then reclaim the money a few minutes later!

Two bites of the cherry

There’s a certain similarity between this early payout market and the horseracing Best Odds Guaranteed (BOG) one in that in both cases, you get two bites of the cherry.

In BOG in the sense that you get two chances to guarantee yourself the best possible odds by being paid out at either the odds you placed the bet on the horse at, or the Starting Price, whichever is bigger.

It’s a similar thing here:

Scenario 1

Your bet is winning at 90 minutes and you get the early payout.

Scenario 2
Your bet isn’t winning at 90 minutes but then goes on to win as a result of a late goal in injury time. In this case, the late goal is good news for you and you end up with a winning bet in this way. The only slight difference here is that your winning bet will be paid out at the final whistle rather than on 90 minutes.

So like we said, you get two chances to secure a winning bet.

What’s the catch?

Have a look at the odds in the screenshot above for the three outcomes (Arsenal. Draw and Wolves) on the ‘Match Odds 90’ market and on the regular ‘match odds’ market.

You can clearly see that the odds on the latter are bigger across all outcomes than on the former.

And therein lies the catch or to look at it another way: the trade-off. You’re taking slightly shorter odds but have the safety blanket of knowing that you’ve got a winner as long as the bet is winning at 90 minutes.

By the way, whether you’re playing the ‘Match Odds 90’ or regular match-winner market, you can still Cash Out at any time if you wish to.

Things you should know about Betfair’s Match Odds 90 market.

  • It’s available on all football matches on the Betfair Sportsbook. 
  • There is no maximum stake unique to this market though maximum bets as per Betfair’s general policy on maximum bets or any maximum bets that apply to a particular customer, will still be in force. 
  • You can play this market using free bets or other bonuses in addition to playing it with normal cash in your account balance. 
  • Match Odds 90 bets can be included in Bet Builders or accas, the same as any other market. As per usual, all the other selections in the Bet Builder or acca will need to win for the bet as a whole to be deemed a winner. 
  • Winnings paid out in this market are in cash just like on any other market, rather than as a bonus with wagering requirements. 
  • This market is available to all Betfair customers and you don’t need to opt-in to be able to play it. It’s a regular market like any other.

Final Thoughts: Is it worth playing?

That depends on what your philosophy is as regards betting in general.

If you’re a believer that betting value is the most important element to long-term successful betting, then not only will you not play this market but you wouldn’t be playing the regular Sportsbook match-winner market, either! Instead, you’d be playing the Betfair Exchange market on that match.

As you can see, odds on all three outcomes are considerably bigger on the Exchange than on either of the Sportsbook markets. For example, Wolves are between 12/1 and 13/1 on the Exchange and only 9/1 and 11/1 on the two Sportsbook markets. Even paying a commission on your winning bet, you’re still better off on the Exchange.

Believers in betting value would point to the fact that by playing the Match Odds 90 market you’re giving away even more value (by taking shorter odds) than you are on the regular Sportsbook match winner market and that you just have to accept that occasionally you’ll have bets that lose due to very late goals.

But there are counter-arguments which are in favour of using this early payout market.

The first is that you might not always be able to manage your position using Cash Out while the match is in progress and that this offers you a safety net against late goals.

The second is that with so many VR decisions these days, there’s a lot more injury time than ever (sometimes as much as 10 minutes) so a greater chance of things going wrong for you at the death.

Lastly, the ‘two bites of the cherry’ nature of the bet works in your favour, not the bookies’.

So the question for you is: would you rather have more winning bets with lower payouts, or less winning bets with higher payouts?

William Hill Early Payout: Golden Goal

William Hill, who enjoy a high rating of 4.4 in our bookmaker review section, have an early payout promo of their own, which they call ‘Golden Goal’.

Say it’s Arsenal v Wolves again and you’ve backed Wolves to win at 10/1. If Wolves score the first goal of the match, you’ll be paid out on them winning the game, even if Arsenal come back to either draw or win it.

Now is as good a time as any to point out that unlike the Betfair and Bet365 early payout offers/markets, Golden Goal is by no means available on all matches. Quite the opposite: it’s only available on selected matches.

Keep an eye on their promotions section to see which matches it does apply to, should you wish to take advantage of it.

Beware the £25 payout limit

The most important thing to know about the market is that winnings on it are limited to £25.

So if you backed Arsenal at evens (to win the game) for £25 and they scored first, you’d get paid out £25 profit, plus get your stake back, which isn’t part of the winnings. That would be almost the best-case scenario in terms of getting the most out of the offer.

However, it wouldn’t make any sense for you to back Wolves for £25 at 9/1. After all, the maximum you could get paid out would be £25 when in reality what you could have been paid out was £225. So you would have risked quite a lot of money at big odds to only receive what you staked as profit. Essentially, you will have thrown away £200!

In the above scenario, the smarter move would be to place a bet for just £3. If Wolves didn’t score first you would only have lost £3 and if they did, you would have been paid out the full £25. In reality, it should have been £27 (3x 9 = 27) but let’s not split hairs.

But make sure you always remember that the maximum payout is £25 and adjust your stakes before playing the market so there’s no ‘wastage’ of money on your behalf.

If you want to place wagers for bigger amounts of money or leading to bigger wins than £25, either play on William Hill matches that aren’t limited in terms of payouts, or following the ‘have multiple betting accounts’ theory, place the bet at another bookie.

Terms and conditions you should know about

As ever, you should read the terms and conditions in full so you don’t get caught out. The £25 payout limit is a good example of why you should always know exactly how a promo/market works. So the advice is to read the Golden Goal Ts and Cs carefully. But here’s a summary of the key points of it for you:  

  1. Multiple bets aren’t included as part of this offer.
  2. Qualifying bets are when you back a team to win in 90 Minutes in selected matches.
  3. Bets on markets other than 90 Minutes do not count.
  4. Early payout offer not available on In-play bets.
  5. Only your first qualifying bet on selected matches will count towards the offer.
  6. Early payouts only apply to goals scored within 90 minutes of the match.
  7. Extra time goals and penalties don’t count towards the offer.

What Does Early Payout Mean?

Early Payout offers are relatively rare, so even experienced punters may not be familiar with them. The principle of paying out early on bets is one that bookmakers sometimes employ as a marketing strategy. For instance, if one team is running away with the Premier League, enjoying a double-digit lead going into March, some bookmakers pay out all bets on that team in the Outright markets. This is done partly as a way to gain publicity for themselves, as these payouts are often picked up on by the national press.

By extending this principle to a wider range of bets, and making it a formal offer to all punters, bookmakers are aiming to build their reputation and attract new customers. For punters, particularly those who have been considering signing up with a particular sports betting site, Early Payout betting offers rate as a much more attractive offer than the traditional Welcome Bonus, which often comes with a long list of terms and conditions.

How Does Early Payout Work?

As with many sports betting offers and promotions, the easiest way to see exactly how these deals work is to look at an example. Let’s say you have decided to take up an Early Payout offer that a bookmaker is offering to new customers. This is the process you would follow:

  • Register a new account
  • Choose your preferred banking method
  • Make your first deposit (this may also entitle you to a deposit match bonus, depending on the bookmaker, although terms and conditions will apply)
  • Choose a market that is eligible for an Early Payout deal, such as a Premier League game between Manchester United and Burnley
  • Bet on Manchester United to win the game in the pre-match market (note: bets made once the match has kicked off will not be eligible for Early Payout)
  • If Manchester United go two goals up at any point, your bet will be settled as a winner, and you will receive the full return (your original stake plus the winnings from the bet)
  • Your payout is then unaffected whatever the final outcome of the game

As you can see, Early Payout offers are relatively simple to use and to understand, which is why they are increasingly popular with football punters.

Which Sports Offer Early Payouts?

Currently the Early Payout Offer is not as common as some other sportsbook promotions, and Bet365 and Paddy Power remain the only two bookmakers that make these offers available regularly. Bookmakers such as Betway have previously offered Early Payouts though, and – given their popularity – we can be sure that the Early Payout Offer will be offered by others in future.

It’s also worth noting that Early Payout Offers are sometimes linked to particular events, such as the Champions League final or the NFL Super Bowl, as these are opportunities for bookmakers to attract new customers. Regardless of the specific matchup, the details of how these offers work will vary considerably according to the sport involved.


Early Payout on football is the most common form of this promotion, and operates in a simple way. Given that football is a relatively low-scoring sport, setting these offers at two goals provides a good balance, and gives punters opportunities to cash in.

For instance, if you are betting on the favourite in a football match, you can benefit from the Early Payout if the team show their supremacy by going two up at any time. Alternatively, teams that have a record of starting games strongly can be a good Early Payout bet, as it doesn’t matter if they then go on to lose or draw.

See all football betting sites>>


It is rarer to come across an Early Payout Offer in the sport of basketball, but such offers have existed in the past. In basketball it is common for teams to build up big leads before being overhauled by their opponents, so if the Early Payout Offer was based on, say one team having a 15 or 20 point lead, punters could certainly profit by identifying teams that start well but fade later.

See all basketball betting sites>>

American Football

American Football is a high-scoring but volatile game, in which significant points swings can occur quickly, making it an intriguing vehicle for Early Payout Offers. Such promotions based on the most popular American Football tournament, the NFL, are much rarer than they are for football. That said, Bet365 usually provide an NFL Early Payout Offer each season, which counts your Match Result singles as winners if your chosen team goes 17 points up at any point.


Early Payout rugby offers could also have some advantages for punters, particularly in some of the early Rugby Union World Cup games. These matches – which pitch minor rugby nations against heavyweights – often feature huge scores, and an Early Payout Offer enables punters to claim their winnings early on in the game. Again, Bet365 come up trumps in this area, having paid out for 15 point leads as recently as the 2019 World Cup.

Pros and Cons of Early Payout Offers

As with all bookmaker promotions, Early Payout Offers have their good and bad points. You can check out both the pros and cons of this type of deal below. 


  • You can get paid out as a winner even if the team you bet on loses or draws the game. This offers a degree of insurance if you are confident the team you want to bet on is stronger than their opposition 
  • This type of offer isn’t paid in free bets or any other forms of token. Essentially it operates as a normal bet, which means you can withdraw your winnings afterwards without worrying about wagering requirements or time limits 
  • A more attractive offer for new customers than the traditional Welcome Bonus, which often turns out to be less customer-friendly than it appears at first glance 
  • Simple to understand, with no complicated terms and conditions attached  
  • A good offer to use if the team you want to bet on tends to make a fast start to their games


  • Sometimes restricted to new customers or offered as specific rewards for qualifying punters, so you won’t be able to use these offers regularly
  • Depending on which bookmaker you use, the offers can be confined to matches taking place in a relatively small number of competition

Why Do Bookies Offer Early Payouts?

At first glance, the Early Payout Offer may seem like an unlikely promotion for bookmakers to make available. It effectively enables punters to benefit from some of the advantages of in-play betting – that is, being able to ‘cash out’ before the game is over – yet makes this available at pre-match odds, potentially tilting the advantage in favour of the punter. So, why would they do this?

The reality is that modern bookmakers, particularly the high-profile operators, don’t run their business in the old-fashioned way. Go back decades and bookmaking was all about shrewd odds compilers doing battle with punters, but increasingly, bookmakers have started to use automated means of compiling their odds, and have shifted their efforts to attracting customers with strong offers.

Put simply, bookmakers are confident that most customers will be losers in the long-term, so they are happy to do all they can to attract as many new punters as possible, even if that means running promotions that are advantageous to the customer. The same principle is behind those attractive looking each-way offers on major golf tournaments, in which bookmakers commit to paying out on each way bets down to sixth, seventh or eighth place. They are happy to take a short-term hit to attract more punters.

This doesn’t mean we can’t take advantage of such opportunities when they come along, however, and shrewd punters should certainly be able to benefit from these Early Payout Offers.

Early Payout Offers and Cash Out Promotions

We mentioned earlier that the Early Payout Offer has some aspects in common with the Cash Out promotions that you see from time to time with modern bookmakers. Yet although there are points of similarity, the two types of offer are significantly different.

Early Payout Offers are fixed around a certain eventuality, such as a football team taking a two-goal lead, whereas Cash Out deals can be applied at any point in a game. With a Cash Out deal, you can also simply cut your losses on a pre-match bet that is losing by taking the Cash Out option before the game is over, but this is not possible with Early Payout Offers.

The Early Payout Offer is straightforward and punters know exactly what they stand to win or lose, while Cash Out figures are dependent on the calculations made by the bookmaker, and will fluctuate throughout a game, sometimes even after the Cash Out option is taken. Finally, Cash Out promotions tend to be regular features across many sports and markets, while Early Payout offers are rarer and more focused promotions.

Tips for Early Payout Offers

Here are some top tips to help you further in this regard.

  • Always read the small print  – Early Payout Offers tend to be more punter-friendly than many bookmaker offers. It is vital to understand all of the rules associated with a promotion before you sign up for it though, to be sure of exactly what you’re getting into
  • Selections first, promotions second  – It is important when considering all bookmaker promotions to focus on getting your selection right, before checking what promotions are available. Don’t be tempted to wager on a market you would not otherwise bet on simply because it offers Early Payout
  • Focus on fast starters  – Some football teams will race out of the blocks and establish an early lead, while others will make a cautious start and hope that their superior fitness or tactics will pay off later. If you can find a game in which a fast-starting team is taking on a slow starter, this could be an ideal market to target with an Early Payout offer
  • Shop around  – This is one of the key principles of betting, but it applies to promotions as well as betting markets. If you like the look of an Early Payout offer with one bookmaker, take a few minutes to check out their rivals to see if there are even more attractive offers available there. A little extra time taken here can really pay dividends

Final Thoughts

Bookmakers provide a wide variety of betting promotions, deals and offers, all designed to attract and retain customers. The Early Payout Offer, although relatively rare, is one of the most punter-friendly of these promotions. It has some similarities to the Cash Out deals that many bookmakers offer, but it is simpler to use and can be a good way to boost your sports betting. Because of their rarity, you should certainly make a note whenever you do come across an Early Payout deal, and attempt to use it to your advantage if at all possible.


Early pay out it the latest marketing tool aimed at helping bookmakers overshadow the competition and win your custom.

Early payout is when a bookmaker pays you your winnings on a bet before the event itself has finished. This usually happens where your team has reached a certain threshold, such as a two goal lead, or a specified points lead.

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